baratobot

Only 36% of 10.10 prices were actually cheaper

We check the checkout price of every product we track, every day. Here is what 10.10 (Oct 10) did to 1,047 of them, compared with each one's normal price in the weeks before.

Actually cheaper (5%+ below normal) · 379
36%
No real change (within 5%) · 555
53%
More expensive than normal · 70
7%
Raised first, then "discounted" · 43
4%

Of 1,047 products with a 10.10 price and at least 4 days of history. 90 of the 379 real cuts were gone the next day.

Biggest real price cuts on 10.10

At least 5% below the normal price, at the cheapest store we track.

Raised before 10.10, then "discounted"

The checkout price went up at least 7% for three or more days in a row in the two weeks before 10.10, all in the same listing, then came back down for the sale: no better than 5% below where it started.

More expensive on 10.10

At least 5% above the normal price on the sale day.

How we measured

  • We check every product we track once a day. The price is the checkout price with the store's own voucher, at the cheapest store we track.
  • A product's normal price is the median of our in-stock checks from 30 to 8 days before 10.10, before any run-up.
  • Actually cheaper means at least 5% below normal on the sale day: the same line our price drops use.
  • Raised first means the price was at least 7% above normal for three or more days in a row in the two weeks before, in the same listing that had the sale price, then came down to no better than 5% below normal. Smaller swings are ordinary voucher changes, so we leave them out.
  • Platform vouchers, bank promos and coins aren't included, so some shoppers paid less than these prices.
  • For a product sold in several sizes, we judge the size we've tracked longest.

Questions

Were the 10.10 2026 discounts real?
Mostly not. Of 1,047 products we check daily on Lazada and Shopee, 36% had a checkout price at least 5% below their normal price on 10.10. 53% were within 5% of normal, 7% cost more, and 43 went up in the run-up and then came back down for the sale.
How long did the 10.10 deals last?
90 of the 379 real price cuts (24%) were gone the next day, back up 3% or more.
How does baratobot decide whether a sale price is real?
We compare the sale-day checkout price, with store vouchers, against the product's normal price: the median of our daily checks from 30 to 8 days before the sale. Platform vouchers and bank promos aren't included, so some shoppers paid less.